Free Label Swim: Fit Guide
There's something about swimwear that feels incredibly vulnerable. In fact, I believe it's a powerful act of self-love to put on a bathing suit an...
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Empowerful Incubator: Meet the 2024 Cohort
Since 2020, we have had the great honour of running an incubator program for BIPOC entrepreneurs in an effort to reduce barriers to success for Bl...
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The 411 on Organic Cotton Gauze
When you get dressed in the morning, you’re slipping into fabric that’s going to be close to your skin all day – you want it to feel comfortable o...
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A Guide on Shopping With Intention and Style Discovery with Size-Inclusive Personal Stylist, Heensie!
At Free Label, we've always sworn by the simple yet meaningful mantra: 'Buy less, wear more.' Why? Because we believe your clothes should be more t...
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Find You Perfect Fit: How To Measure Your US Bra Size At Home
I get it, shopping for bras can be tricky and when you can't try them on in-person you might be a little nervous about choosing the right size. Wel...
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Behind the Scenes: From Sketch to Production
Come behind the scenes on how the Long-Sleeve Jules Dress and Denim Stevie Pant came to be! A major perk of small biz? We hear your requests! Aft...
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Empowerful Incubator: Meet the 2023 Cohort
In 2020 we initiated a $5000 bursary and mentorship opportunity in an effort to reduce barriers to success for Black, Indigenous and people of co...
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Visual Size Guide: Free Label Movement
We're trying to make online shopping just a little bit easier! When you can't try on pieces in person, the next best thing is to see yourself ref...
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The 411 on Denim: How to care for it and how to find your perfect fit!
Introducing... Free Label Denim At the end of last year, we sat down to brainstorm our goals for 2023. One of the *BIG* goals on our list, one of ...
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How to care for bamboo fabric and reduce your carbon footprint.
When it comes to curating your wardrobe and distancing yourself from fast fashion, there’s a lot of thought that goes into the pieces in...
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Visual Size Guide: Free Label Swim
We're trying to make online shopping just a little bit easier! We invited our community to our studio to model FL Swim in a variety of sizes. We ...
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Free Label Community Fit Guide: Bra Edition
We get it, shopping online can… painful, awkward, frustrating (I could go on). We try to make it as simple as possible with our visual size guide,...
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Free Label: Visual Size Guide
One of our main goals is for everyone in the community to feel represented; we want folks to see themselves, their style, their bodies in the garm...
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